Narrative Archive

Articles Generate Demand for New Social Media Plan

Sharing stories helps engage community support and volunteers

Co-ordinator of community development for the Mills Community Support Corporation Jeff Mills had one of his colleagues forward him a copy of an article written by Axiom News that previewed an event called the Neighbourhood Tomato Harvest Safari, and he says it’s exactly the type of content that’s pushing his organization to adopt a social media plan.

Stories as Engagement Tools

Three perspectives on the power of storytelling

A news-service charged with seeking and exposing strengths serves a number of purposes, but ultimately strength builds upon strength and as a tool for igniting transformative change and engaging front-line leaders, storytelling has proven effective time and again.

Stories Aimed at Creating Momentum in Election Campaign

Looking back at client coverage during recent election

Election campaigns are a time to raise awareness of the issues faced in society, and during the recent election in Ontario, stories were used as a way to highlight issues faced by people in the province who have an intellectual disability.

PosAbilities Captures Historic Moment in B.C. through Story

The best that could happen: people see the power of working together, advancing the community living movement, says co-ordinator

Next week an historic moment will take place in New Westminster, B.C., and posAbilities is documenting it through several news stories with the goal of showing its importance and spreading a message about the power of working together and advancing the community living movement.

Article Helps Publicize Colourful Event School requests story to send out to local media Friday October 7, 2011 -- Ryan Rogers Is there a point of dying your hair orange and spending the morning administrating a school from the rooftop if no one’s around

School requests story to send out to local media

Is there a point of dying your hair orange and spending the morning administrating a school from the rooftop if no one’s around to see you do it?

Create a Narrative of Possibility by Adding a New Question: Peggy Holman

Journalists are well-positioned to lead this change, says thought leader

Peggy Holman has seen firsthand how adding a new question to the five traditionally asked by journalists can spark new energy and a different direction, and it’s this question, she’s proposing, that can help all of us, journalists or not, create a new narrative of possibility.

Using the News to Spread Word of a Challenge

Breast cancer awareness activities promoted through news service

October is Breast Cancer Awareness Month and all around the world people are donning pink ribbons, participating in walks and honouring the millions who’ve been affected by the disease, and Axiom News is helping through the stories it writes.

Therapy Program Prompted by Question Launched

LEA applauds news service for asking ‘challenging’ question

An aqua-therapy program born out of a question Woodland Villa life enrichment aide (LEA) Brenda McLaren was asked during an interview with Axiom News in December was recently launched.

Schlegel’s Results Speak to Power of Harnessing AI Approach

Axiom News writer witness to LTC provider’s changing landscape

Axiom News team member Kristian Partington says the positive results he’s seeing long-term care provider Schlegel Villages achieve by embracing the Appreciative Inquiry . . .

Axiom Team Member Recognized for Work in Inclusion Movement

Nomination for media award helps push the power of storytelling

For the second year in a row, Axiom News generative journalist Deron Hamel was nominated to receive Community Living Peterborough’s media award . . .